
Duration
1 year (Full-time)
2 years (Part-time)
Starting Date
February, September
Tuition Fee
14,478 EUR per full
Location
Prague, Czech Republic
About the Program
This program equips you with practical digital marketing and analytics skills for data-driven roles. You will learn how to:
- Plan and manage integrated digital marketing campaigns (SEO, SEM, social media, content, email)
- Analyze customer behavior and customer journeys using data
- Use marketing analytics tools to measure and optimize performance
- Create dashboards and data visualizations for decision-making
- Present data-driven insights to stakeholders and clients
Career Opportunities
This Digital Marketing and Analytics course from University of New York in Prague prepares you for roles in digital marketing, analytics, and data-driven strategy, including:
- Digital Marketing Manager
- Marketing Analyst / Data Strategist
- Performance Marketing Specialist
- CRM and Retention Manager
- SEO/SEM Specialist
- Social Media Strategist
- E-commerce Manager
- Digital Brand Manager
- Product Marketing Specialist
- Insights and Research Analyst
Courses Included
- Web Marketing Management and Metrics
- Digital Design & Development
- Strategic Thinking in the Digital Age
- Research Methods
- Data and Digital Marketing Analytics
- Digital Advertising and Online Marketing
- Communications
- Business Intelligence and Visualization











