Duration

1 year (Full-time)
2 years (Part-time)

Starting Date

February, September

Tuition Fee

14,478 EUR per full

Location

Prague, Czech Republic

About the Program

This program equips you with practical digital marketing and analytics skills for data-driven roles. You will learn how to:

  • Plan and manage integrated digital marketing campaigns (SEO, SEM, social media, content, email)
  • Analyze customer behavior and customer journeys using data
  • Use marketing analytics tools to measure and optimize performance
  • Create dashboards and data visualizations for decision-making
  • Present data-driven insights to stakeholders and clients

Career Opportunities

This Digital Marketing and Analytics course from University of New York in Prague prepares you for roles in digital marketing, analytics, and data-driven strategy, including:

  • Digital Marketing Manager
  • Marketing Analyst / Data Strategist
  • Performance Marketing Specialist
  • CRM and Retention Manager
  • SEO/SEM Specialist
  • Social Media Strategist
  • E-commerce Manager
  • Digital Brand Manager
  • Product Marketing Specialist
  • Insights and Research Analyst

Courses Included

  • Web Marketing Management and Metrics
  • Digital Design & Development
  • Strategic Thinking in the Digital Age
  • Research Methods 
  • Data and Digital Marketing Analytics
  • Digital Advertising and Online Marketing
  • Communications
  • Business Intelligence and Visualization

Interested? Get started today!